World Footwear

Partnerships

Nike and Rtfkt studio release first digital sneakers

May 3, 2022 / United States
The collection of eight co-branded digital sneakers, dubbed Nike Cryptokicks, is modelled after the Nike Dunk sneaker and signs the brand’s entrance into digital clothing

Farfetch invests up to 200 million US dollars in Neiman Marcus

Apr 6, 2022 / United Kingdom
The luxury e-commerce platform has announced a global strategic partnership with the US-based omnichannel luxury retailer Neiman Marcus Group (NMG)

FDRA launches Footwear Trade Show Alliance

Apr 5, 2022 / United States
The Footwear Distributors & Retailers of America has announced the launch of the initiative Footwear Trade Show Council to foster collaborative and aligned practices within the industry

DHL partners up with South-African footwear brand Veldskoen

Mar 29, 2022 / South Africa
The logistics giant and the footwear brand have come together to launch a handcrafted limited edition of 365 pairs, dubbed ‘Dear’ Everyone’, to celebrate everyone and every one

DSW to invest 2 million USD into footwear factory in the US

Feb 24, 2022 / United States
Designer Brands, the parent of shoe retailer DSW, will partner up with Pensole College, ran by the footwear designer Dr. D’Wayne Edwards, to advance its diversity, equity and inclusion strategy. Thus, it will invest into the first black-owned factory in the US

ABG strengthens partnership with Foot Locker to expand Reebok in the US

Feb 23, 2022 / United States
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US

Leather Naturally (LN) and Leather Working Group (LWG) join forces

Feb 18, 2022 / World
The two leather industry non-profits have announced a reciprocal membership agreement. They will collaborate more closely to help consumers overcoming certain misconceptions about leather

Asics partners up with virtual training platform

Feb 16, 2022 / Japan
As part of the company's digital expansion strategy, Asics is joining forces with the online platform Zwift to create online running experiences that can assist runners achieving their goals

Puma launches Minecraft collection

Feb 9, 2022 / Germany
The collection contains Minecraft-themed apparel and footwear sized for both children and adults. The Puma x Minecraft collab includes a rendition of the iconic Suede model

Prada and adidas head into the metaverse

Jan 28, 2022 / Germany
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration

Coach partners up with Savory Institute

Jan 25, 2022 / United States
The subsidiary of Tapestry has teamed up with the Savory Institute’s Land to Market Programme to support the regenerative agriculture movement, reducing its impact on climate change

Pou Sheng strengths partnership with Nike in China

Jan 18, 2022 / China
Yue Yuen’s retail subsidiary Pou Sheng International has boosted its cooperation with Nike to offer a more convenient and personalized omnichannel retail experience

Sorel launches inclusive footwear line with Zappos

Jan 13, 2022 / United States
The brand teamed up with Zappos to introduce modifications and features to three of its iconic silhouettes to make them accessible to everyone. The line is exclusively available on Zappos adaptative

Skechers teams up with Hoop ’Til It Hurts Foundation

Dec 23, 2021 / United States
The company has launched a line of children footwear to support the Foundation’s mission of helping children in underserved communities across the US find lifelong success through basket

Launch of Pact of Skills for the European Fashion Industry

Dec 20, 2021 / European Union
The TCLF Pact of Skills is an initiative promoted by the European Commission to support the investment in upskilling and reskilling across the fashion industry
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