Nike
Nike Vaporfly 4%: boosting running economy
According to studies from both the New York Times and the journal Sports Medicine, Vaporflys do improve running times considerably, but questions are being raised: is this ethically acceptable?
Nike appoints new Chief Sustainability Officer
Sportswear group Nike has appointed Noel Kinder as its new Chief Sustainability Officer (CSO), effective from the 5th of September onwards
Nike is working on customer engagement
The US-based sportswear giant is set to bring back in-store traffic through Nike Live, a new tech-driven concept store at the intersection of digital and physical retail
Nike's recovery in the last quarter
Fourth quarter revenue increased by 13% totaling 9.8 billion US dollars, driven by strong double-digit revenue growth in international markets and Nike Direct globally and a return to growth in North America
Nike refuses to supply Iran for World Cup
Nike won’t be providing cleats for Iran’s national team to abide by US reinstated sanctions on Iran. Seeing footballers compete barefoot for a world title would be a first
Nike's VP leaves company
Greg Thompson, VP of Express Lane Footwear, has left the company, a company spokesman said. This is the most recent announcement in a series of executive departures at the sportswear giant Nike
Nike with robust earnings from digital sales
Nike reported financial results for its fiscal 2018 third quarter ended on the 28th February. Revenue growth was led by international geographies and Nike Direct globally
Nike consolidates revenue
The Oregon-based sportswear company announced its financial results for the second quarter, marked by revenue growth driven by international geographies and continued strength in Nike Direct
Better than expected month for athletic footwear
According to the NPD Group’s, US athletic footwear sales were better than expected in November, likely driven by the unprecedented promotional environment
Flex’s new factory to add thousands of jobs
The multinational manufacturer expects to create 6 000 jobs at its new plant in Jalisco. The new factory will be dedicated to make high-tech footwear for Nike
Foot Locker and Nike join to elevate customer experience
Foot Locker and Nike are moving into an elevated partnership model. The two companies are again joining forces to offer new experiences to consumers through innovative in-store and pop-up opportunities
Niketown to open in Dubai
Nike will upgrade its retail offering in Dubai in 2018. A Niketow flagship store should open in the region next year
Nike posts flat revenue
The sportswear giant reported fiscal first quarter results, with revenue in the period totaling 9.1 billion US dollars, flat to similar period last year
Nike offers shoes customised in 90 minutes
For decades, Nike has worked directly with athletes to create cutting-edge and highly personalized products. Now the brand wants to start to expand this concept
Nike with new headquarters in New York
The wordwide famous sportswear giant unveiled its New York headquarters that will serve as the company’s hub for New York City and the Eastern United States-
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