adidas
adidas appoints new managers for Europe
The Germany-based sportswear group has appointed new General Managers for its operations in important Europe markets. France, Italy and Iberia will have new business heads
adidas opens footwear lab in Japan
The Germany-based brand has announced the opening of a new facility in Japan dedicated to development activities. It is the first center of this kind by adidas in the Asian country
adidas is number 2 in the US
The Germany-based sportswear brand has now reached the second place in the sports footwear segment in the US, the largest importer of footwear in the world
adidas releases beer proof sneakers
Crafted in Germany, these limited-edition München shoes, were announced by adidas as a classic design re-imagined in the spirit of Oktoberfest
Reebok shrinks presence in the US
The adidas group has closed 35 Reebok stores in the US this year and plans to close more before the year ending
The shoes that glow at night
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?
adidas to sell golf business
adidas announced that it has entered into a definitive agreement to sell its TaylorMade, Adams Golf and Ashworth golf brands to a newly formed affiliate of KPS Capital Partners, LP
How cushioning technology is making adidas relevant again
adidas has been able to stand out once again in the athletic footwear market. Since its release, Boost, a cushioning technology, has proven to deliver what it promised: comfort and better performance
adidas records strong start into the year
The Germany-based company recorded a strong two digits’ sales growth in the first quarter of the new year. Both the adidas and Reebook brands contributed with robust growth in sales
adidas expects improvement in US margins while China margins stabilise
The Germany-based sportswear giant expects its operating margin in China to shrink slightly in the long term, while its US margin should grow markedly in the near term. This is the belief of the new Chief Executive Officer Kasper Rorsted
adidas sets ambitious goal for North America
The Germany-based company wants to expand sales in North America by 47% until 2020
adidas raises targets
The Germany-based giant sportswear company has increased its target for sales and profit growth for the next four years, following an exceptional 2016-
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