adidas
adidas launches sneaker through Snapchat video game
For the release of its new baseball cleat the Germany-based sportswear giant has created a video game and partnered with Snapchat
adidas employees run to preserve the oceans
The Herzogenaurach team of the sportswear giant adidas has organised an activity to raise awareness for the oceans and the importance of fighting pollution
adidas continues fight against marine plastic pollution
The Germany-based sportswear giant announce a global initiative to be set on World Oceans Day (8th of June) with the goal of raising 1.5 million US dollars to fight marine plastic pollution
adidas with successful start into 2019
Germany-based giant announced revenue growth of 4% (currency-neutral) in the first quarter of the financial year. Net income from continuing operations increased by 16% in the period. Full-year outlook confirmed
adidas invests in China to accelerate expansion
The Germany-based sports brand is heavily investing in China, where its growth is three times higher than in the rest of the world. adidas plans to open 1 000 stores in China this year and expand ecommerce
adidas focus on shoes made of recycled plastic waste
The Germany-based sportswear brands want to upscale production from five million pairs of shoes containing recycled plastic in 2018 to eleven million pairs in 2019
adidas delivers strong third quarter results
Revenue posted by the Germany-based sportswear giant for its third quarter increased by 8% currency-neutral and 3% in euro terms. As a result, adidas has increased its full-year outlook
2026 World Cup: an open goal for adidas
The major competition for football national teams in 2026 will take place in North America and is likely to boost adidas’ sales closing the gap with Nike
Zion Armstrong is the new head of adidas North America
adidas has appointed Zion Armstrong as President of adidas North America effective from the 1st of July 2018
Innovation distinction for adidas
The giant sportswear adidas has received the German Innovation Award 2018 for its Speedfactory
adidas to close stores in online push
adidas expects to close down several stores in the coming years as part of a shift towards selling more goods online
adidas: 1 million pairs of sneakers made from ocean trash
The Germany-based sportswear giant revealed that it has sold more than one million pairs of sneakers made ocean plastic with its partnership with Parley
Better than expected month for athletic footwear
According to the NPD Group’s, US athletic footwear sales were better than expected in November, likely driven by the unprecedented promotional environment-
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