Sneakers
Asics ventures into the Web3 commerce
The physical running shoes in the ASICS x Solana UI Collection can only be purchased with digital currency. The company said to be showing the future of Web3 commerce with this move
Gulden officially appointed adidas new CEO
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023
Puma appoints Arne Freundt as new CEO
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract
Hoka's performance stands out in the second quarter
Deckers Brands posted a net sales increase of 21.3% in the second quarter of fiscal 2023, as compared to the same period of last year, with Hoka's sales growth of 58.3% standing out
Skechers named Company of the Year
The US trade publication Footwear News (FN) has decided to name the 30 years-old Skechers as Company of the Year for the third time in the history of the FN Achievement Awards
Skechers with steady growth
The US-based company posted a sales increase of 20.5% in the third quarter of 2022, year-over-year, emphasizing the "broad-based consumer demand" experienced since the start of the year
adidas lowers again full year outlook
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets
Decathlon changes name to 'Nolhtaced' in three Belgian cities
The sporting goods retailer has changed its name to Nohltaced (Decathlon written backwards) in Evere, Namur and Ghent, for one month, as part of its campaign to promote reverse selling
Skechers sues Hermès for patent infringement
The US-based company announced that it has sued the luxury group for allegedly infringing on multiple patents regarding its Massage Fit sole technology
Puma releases sneaker infused with nitrogen foam
The German-based company has launched Extent, a sneaker inspired by the brand's archive of 2000s long-distance running shoes whose midsole features an innovative nitrogen-infused foam
Golden Goose acquires Italian Fashion Team
The luxury sneakers brand announced that it has bought its top supplier for an undisclosed sum to boost capacity while retaining its commitment to authenticity and sustainability
Zalando and Nike strengthen long-term partnership
The German-based online retailer announced a new step in its strategic partnership with Nike with the introduction of a new membership programme in ten European countries
Nike announces first quarter results
The US-based company reported revenue growth in the first quarter of fiscal 2023, but a decline in earnings mainly due to overstocked inventory. Performance in China impacted by COVID-19-related disruptions
Swiss On presents first-ever carbon emission shoe
In collaboration with LanzaTech, Borealis, and Technip Energies, the sportswear brand created the Cloudprime sneaker using carbon emissions as a raw material to reduce the brand's carbon footprint-
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