Retail Sales in shoe stores started the year with a decreasing trend, putting an end in some recovery registered in the last months of 2020, especially when the stimulus checks started reaching the households. E-commerce is on an upward cycle, however, is not clear if the net result will be a good one, as its growth is taking place at the expenses of brick and mortar. Once again, as in other geographies already analysed in the past weeks, Consumer Confidence seems to be on a good track, translating the feeling that mass vaccination will knock COVID-19 soon. The question is: will retail go back to the trend?