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adidas continues fight against marine plastic pollution
The Germany-based sportswear giant announce a global initiative to be set on World Oceans Day (8th of June) with the goal of raising 1.5 million US dollars to fight marine plastic pollution
A successful World Footwear Congress
The sixth edition of the World Footwear Congress took place last week in Naples, located in an European region with high footwear industry representation. The debate focused on themes under the topic Digitalisation for a sustainable footwear industry
Asics launches recycling project for the Olympics
Asics, Olympic and Paralympic Games Tokyo 2020 Gold Partner in the sporting goods category, launched the Asics Reborn Wear Project (ARWPJ) in January, aiming to offer a way to cheer for Tokyo 2020 Japan Olympic and Paralympic Team competitors
Foot Locker strategic investment in Pensole
The US-based footwear giant is investing 2 million US dollars in Pensole Footwear Design Academy to promote a new pipeline of designers and quicken the footwear of footwear
Allen Edmonds with new brand campaign
Men’s footwear brand Allen Edmonds is launching a storytelling campaign that leverages the brand's focus on American crafted footwear
McNamara teams up with ASPORTUGUESAS
The Hawaiian surfer is the new ambassador of ASPORTUGUESAS. McNamara teamed up with the Portuguese flip-flops' brand and has already booked two collections per year, entitled “Everything is possible”
New carbon-based desiccant will keep footwear fresh
A team of Australian researchers has discovered a new super-efficient drying agent made up of graphene oxide to be integrated in shoe soles to control odour and moisture
Michael Jackson's moonwalk shoes up for auction
The black loafers used by Michael Jackson to perform his signature moonwalk for the first time on stage are going up for auction
Birkenstock, brand of the year
Footwear Plus magazine announced the winners of the 19th annual Plus Awards. The awards are determined by the votes of industry members and consumers
Crocs with new Drew Barrymore campaign
The Color-Block Collection is the first of two celebrity product collaborations. The line, which includes special-edition footwear styles for women and children, was designed in partnership with Drew Barrymore, an ambassador for the brand's "Come As You Are" campaign
VF Corporation with new sustainability & responsibility strategy
The North Carolina-based lifestyle apparel, footwear and accessories company announced its new global sustainability and responsibility strategy, Made for Change. VF aims to lead industrywide environmental and social improvements
Asics wants to make soles in a microwave
The Japanese brand is testing a new way to produce the midsoles of sneakers with microwave technology. Asics believe this can lead to usage of 90% less energy than standard production techniques
Fabletics expands into footwear
The activewear brand co-founded by Kate Hudson in 2013, has announced its first-ever footwear collection, complementing their lifestyle range of activewear and accessories and reinforcing the positioning as a lifestyle brand-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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