adidas
Foot Locker and adidas sign enhanced partnership
Built around product innovation, elevated experiences and deeper consumer connectivity, the partnership establishes Foot Locker as the lead partner for adidas in the basketball category
adidas lowers expectations for 2022
After a revenue decline of 35% in Greater China thanks to a challenging market environment and COVID-19 lockdowns, the company reduced its outlook for 2022 to the lower end of the range
Adidas launches digital Ozworld experience
To celebrate the release of the latest Ozworld collection, adidas Original has launched the world’s first personality-based AI-generated avatar creation platform
adidas adopts traceability solution for material compliance
The company is among the first ones to adopt the Stockholm-based company TrusTrace Certified Material compliance solution, which enables near real-time traceability at the material level
adidas reports strong growth
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April
ABG completes the acquisition of Reebok
Authentic Brands Group has announced that it has finalized the acquisition of Reebok from adidas, its largest acquisition to date
ABG strengthens partnership with Foot Locker to expand Reebok in the US
The footwear retailer will widen its assortment while exclusively offering selected Reebok footwear models, for all, in its owned-stores and complementary e-commerce websites in the US
adidas strengthens its commitment to women
The German-based sportswear has launched new women-focused products, alongside enhanced support for established and emerging athletes, as well as new support programmes
adidas to hire 2 800 employees throughout 2022
The sportswear giant has announced that its recruitment drive will occur in 307 locations in 47 countries to backfill vacancies, but also to create new jobs
Prada and adidas head into the metaverse
The brands have joined forces on a user-generated NFT and creator-owned art project. adidas for Prada re-source brings into metaverse their latest collaboration
New chapter on Prada and adidas collaboration
The adidas for Prada Re-Nylon collection reimagines luxury sportswear through a sustainable lens, while celebrating the adidas Originals Forum and Prada’s Re-Nylon fabric
Fashion bets on data-analysis science
The Retail Data-Forwardness Index shows that 22 leading global fashion companies employed 40.3% more data related professionals in 2021 than in 2020
Authentic Brands Group valued at 12.7 billion US dollars
The retail conglomerate, whose portfolio of brands includes Forever 21 and Barneys New York, is delaying its planned initial IPO and selling major equity stakes in its business
adidas announces revenue growth slowdown
The sportswear giant has reported that supply chain disruptions and difficult environment in Greater China reduced growth by around 600 million euros in the third quarter of 2021-
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