Founded in 1979, Helsar is a Portuguese brand focusing in luxury footwear, which has been focusing on new market segments, particularly with a personalized line of bridal shoes
The Portuguese brand of footwear, focused on inspiring women to express their personality through their bold products, is now opening their first own store
This is one of the major conclusions of the 2017 edition of the World Footwear Yearbook, launched yesterday by APICCAPS, the Portuguese Footwear, Components and Leather Goods Manufacturers’ Association
The company founded in 2015 is planning to invest one million euros to set up its own factory in São João da Madeira, one of the most relevant regions for footwear manufacturing in Portugal
A young brand born in Guimarães, one of the most important regions for footwear manufacturing in Portugal, within a family business, where the art of shoemaking was passed on from generation to generation
This is the goal of a campaign currently in course, developed by APICCAPS. The Portuguese Association says there is a clear aim of attracting young people for the companies making up the Footwear Industry
Many footwear startups and professionals have realized that following consumer preferences can be highly profitable. In fact, we’re not talking only about aesthetics and comfort, but other features that consumers are demanding in their shoes, such as eco-friendly materials
Luis Onofre, the new leader of the Portuguese footwear industry, will be promoting a campaign to attract young people to the sector and announced a new investment under the Industry 4.0 program