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Checklist to work with Influencers: are you ticking all the boxes?
After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Today we bring you a golden checklist to work with influencers
Shoe Zone with new Finance Director
The UK-based footwear retailer announced the appointment of Peter Foot as Finance Director, with effect from the 6th of July onwards. Mr. Foot will replace Jonathan Fearn whose resignation has been accepted with effect from the 31st of July 2020.
VF creates new position of President Greater China
With a specific focus on advancing its stated strategy of growing its business in China, VF has created the new position of President, Greater China. VF will announce the leader appointed to this position later this summer
Deckers Brands appoints Victor Luis to its Board of Directors
US-based footwear, apparel and accessories group has appointed Victor Luis, former CEO of Tapestry, to its Board of Directors. Coinciding with this appointment, Deckers also announced that James Quinn has resigned from the Board
How to choose the right influencer?
The World Footwear recently launched the Study "Influence marketing as a strategy" presenting all the bits and pieces around the importance of digital influence in the current business’ environment
Retail trade in Latvia down 0.6% in May
Compared to May 2019, total retail trade turnover reduced by 0.6 % in May 2020. Turnover of retail trade in food products grew by 1.6 %. Retail sale of clothing, footwear and leather goods with one of the most significant turnover drops
New appointment to Richemont Senior Executive Committee
Philippe Fortunato has been nominated to head the fashion and accessories division of the luxury group, which includes brands such as Chloé, Dunhill or Montblanc, amongst others
ILM: September edition confirmed
Germany-held leather goods trade fair will take place, as initially scheduled, from the 5th to the 7th of September in Offenbach
US: spending gets more personal
The importance of enhancing a homebound lifestyle remains, but consumers are increasingly showing their interest in products with a more personal focus. The conclusion is from the NPD Group
33% of supply chain leaders moved business out of China or plan to do it by 2023
A Gartner survey with 260 global supply chain leaders held in February and March 2020 found that 33% had moved sourcing and manufacturing activities out of China or are planning to do so in the next two to three years
Influence Marketing: What strategy to employ?
Influence marketing will only work if the brand understands its origin. The selection process of an influencer must involve a careful identification of the brand objectives and the influencer's aesthetics and profile
Gucci rises up prices of handbags
Popular items of the brand, the Dionysus and the Zumi handbags, are now more expensive. Jefferoes International reports they now cost up to 9% more
Pure London: summer edition cancelled
Due to the global impact of the Coronavirus pandemic, the Hyve Group have announced changes to their 2020 show calendar and will bring Pure London, Pure Origin, Scoop and Jacket Required back to the UK capital in February 2021
Inditex wants 25% of sales online within 2 years
The Spanish group owning brands Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe, wants online sales to represent over 25% of the total by 2022. This compares with 14% in financial year 2019
Nike's revenue falls by 38% in the last quarter
Revenue for Nike decreased by 38% to 6.3 billion US dollars, down by 36% on a currency-neutral basis, primarily due to owned and partner physical store closures across North America, EMEA and APLA due to COVID-19
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