Campaign
Portuguese footwear goes to school to prepare the generation of the future
The Portuguese Footwear, Components, Leather Goods Manufacturers' Association (APICCAPS) will carry out a three-years initiative in schools to attract a new generation of talent to the sector
Tod's pays tribute to craftsmanship
The luxury group collaborated with the British photographer Tim Walker to celebrate its own founding values, namely Italian craftsmanship and know-how
World Leather Day returns to celebrate the benefits of leather
Due to be held on the 26th of April 2023, the World Leather Day initiative aims once again to promote and encourage a greater understanding of the positive attributes of leather
TOWORKFOR unveils sustainability project
The Portuguese safety footwear brand made use of the International Day of Forests to unveil its new sustainability project – “TOWORKFOR THE PLANET” – as well as its new environmental goals
adidas launches new label
The company has announced the launch of its first new label in five decades, adidas Sportswear, "for everyday movements and occasions", which will be available from the 9th of February 2023
Marcelino Sambé stars in the new Portuguese Shoes campaign
The Portuguese ballet dancer Marcelino Sambé, who is part of the Royal Ballet School in London ensemble of artists, is the new ambassador of the Portuguese footwear industry
Decathlon changes name to 'Nolhtaced' in three Belgian cities
The sporting goods retailer has changed its name to Nohltaced (Decathlon written backwards) in Evere, Namur and Ghent, for one month, as part of its campaign to promote reverse selling
APICCAPS promotes leather footwear in foreign markets
The Portuguese Footwear, Components, Leather Goods Manufacturers' Association intends to demystify some preconceived ideas about leather while clarifying why leather footwear is a product of excellence
Portuguese footwear honours the national culture
The latest campaign promoted by APICCAPS pays homage to the works and main artists of the Portuguese scene, reinforcing the premise that the footwear industry is an ally of art
ToWorkFor expands business to the apparel sector
The Portuguese brand of safety footwear has launched a creative campaign that uses big international Hollywood names to promote its expansion into the apparel sector
Brazilian footwear launches series on sustainability
The ten-episode international series is part of a campaign, to be launched this year, that intends to reposition Brazil as a sustainable player worldwide
Athleta joins Zalando
The Gap-owned brand of premium women’s performance and lifestyle wear has recently joined the German e-commerce platform Zalando. Athleta’s goal is to intensify its presence in Europe
Kids Just Wanna Have Fun
Today we bring you the video of Portuguese Shoes' new campaign. This time dedicated to children's footwear
Can the industry be an art form?
Watch the new video of the Portuguese Shoes 2021 campaign. According to APICCAPS, the Portuguese Footwear Association, after a year of pandemic, lockdowns and restrictions, it is time to stretch the legs, and run, dance and jump into the air to gain perspective
Can the industry be an art form?
After a year of pandemic and isolation, it is time to stretch the legs, run, dance and leap into the air to gain perspective, as a new era is upon us. That is how APICCAPS has presented its new Portuguese Shoes campaign-
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