adidas
Sale of some of Yeezy inventory impacts positively adidas second quarter results
In its preliminary results for the second quarter of 2023, the German-based sportswear giant recorded slightly better-than-expected results, raising its full year outlook in result
adidas and Prada team up on first-ever football boot collection
The German-based sportswear company and the Italian luxury house have unveiled the “adidas Football for Prada” collection, combining the unique features of their DNA
adidas to release existing YEEZY products this May
The giant sportswear announced it will begin selling some of the remaining inventory of adidas YEEZY products, with an initial release at the end of May 2023
adidas extends CFO's contract
The German-based company has announced that Chief Financial Officer Harm Ohlmeyer will remain in the role until the beginning of 2028. Changes to its executive board were also made
adidas posts weak fourth quarter
The company swung to loss in the last quarter of 2022 and saw its annual profit fall by 83%, reflecting the impact of a poor performance in China and the end of the Yeezy partnership
adidas launches new label
The company has announced the launch of its first new label in five decades, adidas Sportswear, "for everyday movements and occasions", which will be available from the 9th of February 2023
adidas to merge Canadian and US operations
The German-based sportswear company has confirmed the news by Retailer Insider that it plans to merge both businesses as part of a major organizational change to boost efficiencies
adidas opens first-ever Terrex store in Canada
The company has opened its first Canadian Terrex store in the outdoor hub of Vancouver, Kitsilano, offering access to the full line of its outdoor-specific brand's high-end outdoor gear
Yeezy's partnership termination might impact adidas full year earnings
The German-based giant reduced again its yearly outlook due to the termination of the Yeezy partnership last month over hate speech by its creator, Kanye West, who now goes by Ye
Gulden officially appointed adidas new CEO
The German-based company appointed the ex-Chief of Puma, Bjørn Gulden, to the role of Chief Executive Officer, effective from the 1st of January 2023
Puma appoints Arne Freundt as new CEO
The company announced that Arne Freundt will take on the role of CEO and Chairman of the Management Board from the 1st of January 2023, succeeding Bjørn Gulden, who decided not to renew his contract
adidas terminates Yeezy partnership
Under growing pressure to cut ties with the Yeezy founder, Ye, due to a series of antisemitic statements, the sportswear giant has terminated the Yeezy partnership
adidas lowers again full year outlook
The company, which announced preliminary results for the third quarter, cut once again its 2022 guidance in light of a drop in Greater China traffic and inventory build-up in Western markets
adidas CEO to unexpectedly step down in 2023
The German-based sportswear giant announced that CEO Kasper Rorsted will step down next year, before his contract is due to run out, and that it is already searching for a successor
adidas sales increase
The sportswear company reported a small revenue increase in the second quarter of 2022, driven by the strong momentum in Western markets, whereas it continues to struggle in Greater China-
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