Sportswear

adidas talks about strong recovery despite sales plunge

Nov 19, 2020 / Germany

The Germany-based sportswear giant said the third quarter was marked by a strong recovery of the business. In the period under analysis, revenue decreased by 3% in currency-neutral terms. In euro terms, revenue decreased by 7%

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Puma’s sales and profitability rebound in the third quarter

Nov 2, 2020 / Germany

The sales of the Germany-based sportswear giant rebounded in the third quarter of 2020 and increased by 13.3%. Notwithstanding, Puma remains cautious for the fourth quarter given the evolution of the COVID-19 pandemic

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adidas set to sell Reebok

Oct 29, 2020 / Germany

Fashionnetwork is reporting, based on an article by German Manager Magazin, that adidas is planning to sell its Reebok division

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June Ambrose joining Puma as Creative Director

Oct 7, 2020 / Germany

The global sports company announced a new partnership with Creative Director and Iconic Image Maker, June Ambrose. June will help Puma redefine what it means to be stylish in sport making use of her 25+ years of experience creating culture defining moments

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Nike's first quarter digital sales up by 82%

Oct 1, 2020 / United States

Nike’s revenue in the first quarter decreased by 1% totalling 10.6 billion US dollars and was flat to prior year on a currency-neutral basis. The sportswear giant reported first quarter digital sales growing by 82%

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Puma appoints Johan Kuhlo as General Manager EEMEA Distribution

Oct 1, 2020 / Germany

Johan Kuhlo is currently Head of Corporate Strategy and Investor Relations and will become General Manager EEMEA Distribution with immediate effect. Kuhlo will be based in PUMA’s regional hub in Salzburg and report directly to Arne Freundt, General Manager EMEA

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Kerby Jean-Raymond is Reebok’s new VP Creative Direction

Sep 30, 2020 / United States

Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction. In this role, Jean-Raymond will provide creative leadership across all design disciplines for Reebok

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Kasper Rorsted confirmed as CEO of adidas for more 5 years

Aug 6, 2020 / Germany

The Supervisory Board of adidas AG has extended the appointment of Chief Executive Officer Kasper Rorsted by another five years until the 31st of July 2026. Kasper Rorsted has been a member of the adidas Executive Board and the company's CEO since 2016

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DW Sports chain goes into administration

Aug 5, 2020 / United Kingdom

The UK-based chain of gyms and sports retail has confirmed it will enter administration. At risk are 1 700 jobs. Company BDO has been nominated Administrator

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Trends in athletic footwear

Premium ContentJun 16, 2020 / World Footwear Reports

Many countries are still under some sort of restrictions that includes the practice of most collective sports and the use of indoor gyms. What is the expected impact in athletic footwear sales?

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adidas: business in China returns to growth

Jun 4, 2020 / China

In Greater China, adidas' first major market on the road to recovery, all stores have been open since mid-April. While store traffic remained below the prior year level in May, sales returned to growth

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Don't do it campaign by Nike

Jun 3, 2020 / United States

The sportswear giant took a stand against racism with the Don't do it campaign, a twist in its famous catchy phrase, Just do it, as protests against police brutality spread across the US

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Good momentum for fitness at home

Jun 1, 2020 / United States

The home fitness trend is one of the biggest to emerge from the COVID-19 crisis. According to the NPD Group, in the seven weeks between the 15th of March and the 2nd of May, US home fitness equipment sales grew by 175%

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Puma focuses on survival and recovery

May 8, 2020 / Germany

The sportswear brand is working with 3 phases - Survive, Recover, Grow Again - as it deals with the impacts of Covid-19. First quarter sales declined by 1.3%, but in the current quarter revenue is at 50% normal level

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Skechers with 2.7% decline in sales

Apr 29, 2020 / United States

The US-based brand closed 2019 with strong results, which continued into the beginning of 2020. However, the slowdown in global markets impacted by the Covid-19 pandemic lead to a 2.7% fall in sales in quarter one