World Footwear

World

Why choosing a footwear niche can be profitable

Jun 8, 2017 / World
Deciding how to approach the market is critical for footwear companies, as it can impact its manufacturing process and its marketing strategies

Rihanna & Puma: a profitable partnership

Jun 6, 2017 / World
Partnerships between brands and celebrities have proven to be very profitable. Puma increased its results due to a partnership with Rihanna

4 alternatives to leather

Jun 5, 2017 / World
Leather is probably one of the most used materials in the footwear and the apparel industry. However, new materials are becoming popular

The shoes that glow at night

Jun 5, 2017 / World
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?

Cork and footwear, a perfect mixture

Jun 2, 2017 / World
Cork is a clever option for footwear producers who wish to create something unique and environmental-friendly. It can also be a very profitable opportunity

How design is passing on to consumers

Jun 1, 2017 / World
Customization is a trend encouraging some footwear companies to offer new services to clients, in which they can design their own shoes

Why you should pay attention to Nike's manufacturing process

May 31, 2017 / World
Manufacturing is an essential part of any businesses. In the footwear industry, many companies focus on improving the way production works to increase margins and profits

Sustainability is key for footwear companies

May 29, 2017 / World
Recycling, using eco-friendly materials and providing good working conditions. Are we there yet? What can companies in this industry do to be more sustainable?

Why footwear startups could be a threat

May 29, 2017 / World
Flexibility allows footwear startups to easily adapt to the market, but is it enough to pose a serious threat to established companies in this industry?

Challenges & opportunities in sourcing countries

May 26, 2017 / World
With the demographic & economic changes that are occurring, will China remain as the main sourcing country for footwear?

4 innovative companies in the footwear business

May 26, 2017 / World
It’s not easy to grasp a slice of the footwear market, especially against big players. However, some companies are playing a bold game

Eco Friendly Shoes - a profitable opportunity

May 25, 2017 / World
Many footwear startups and professionals have realized that following consumer preferences can be highly profitable. In fact, we’re not talking only about aesthetics and comfort, but other features that consumers are demanding in their shoes, such as eco-friendly materials

How 3D printing is slowly changing footwear

May 24, 2017 / World
It's starting to be difficult to talk about innovation without mentioning 3D printing. The hype about this technology keeps increasing as many believe it will impact the way society and companies work

Why footwear companies should listen to their customers

May 19, 2017 / World
Innovation is key for players in the footwear industry that want to have a competitive advantage. But they should innovate in a way the consumer values

Why healthy footwear is important for consumers

May 18, 2017 / World
Having comfortable shoes is important, especially for consumers who are aware of the long-term issues of having poorly designed shoes. Can footwear companies adapt to consumers healthy preferences?
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