adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?
Cork is a clever option for footwear producers who wish to create something unique and environmental-friendly. It can also be a very profitable opportunity
Manufacturing is an essential part of any businesses. In the footwear industry, many companies focus on improving the way production works to increase margins and profits
Recycling, using eco-friendly materials and providing good working conditions. Are we there yet? What can companies in this industry do to be more sustainable?
Flexibility allows footwear startups to easily adapt to the market, but is it enough to pose a serious threat to established companies in this industry?
Many footwear startups and professionals have realized that following consumer preferences can be highly profitable. In fact, we’re not talking only about aesthetics and comfort, but other features that consumers are demanding in their shoes, such as eco-friendly materials
It's starting to be difficult to talk about innovation without mentioning 3D printing. The hype about this technology keeps increasing as many believe it will impact the way society and companies work
Innovation is key for players in the footwear industry that want to have a competitive advantage. But they should innovate in a way the consumer values
Having comfortable shoes is important, especially for consumers who are aware of the long-term issues of having poorly designed shoes. Can footwear companies adapt to consumers healthy preferences?