World
Are counterfeit products still an issue?
For years counterfeit goods have been an issue for governments and big corporations. The footwear industry is one the most affected by it, especially if we think of athletic footwear
High-fashion brands focusing on sustainable shoes
Sustainability is definitely a new chapter in the history of fashion and apparel, especially if we take into consideration how well-known and established companies operate
Instagram: the new marketplace for shoes
Many footwear brands and producers are using social network Instagram to communicate with consumers and sell them products directly, without using intermediates. As a consequence profits can be higher
Why choosing a footwear niche can be profitable
Deciding how to approach the market is critical for footwear companies, as it can impact its manufacturing process and its marketing strategies
4 alternatives to leather
Leather is probably one of the most used materials in the footwear and the apparel industry. However, new materials are becoming popular
The shoes that glow at night
adidas is showing that it wants to be on the edge of innovation in the footwear industry. The brand is releasing shoes that glow at night. How will consumers react to it?
Cork and footwear, a perfect mixture
Cork is a clever option for footwear producers who wish to create something unique and environmental-friendly. It can also be a very profitable opportunity
How design is passing on to consumers
Customization is a trend encouraging some footwear companies to offer new services to clients, in which they can design their own shoes
Sustainability is key for footwear companies
Recycling, using eco-friendly materials and providing good working conditions. Are we there yet? What can companies in this industry do to be more sustainable?
Why footwear startups could be a threat
Flexibility allows footwear startups to easily adapt to the market, but is it enough to pose a serious threat to established companies in this industry?
Challenges & opportunities in sourcing countries
With the demographic & economic changes that are occurring, will China remain as the main sourcing country for footwear?
4 innovative companies in the footwear business
It’s not easy to grasp a slice of the footwear market, especially against big players. However, some companies are playing a bold game
Eco Friendly Shoes - a profitable opportunity
Many footwear startups and professionals have realized that following consumer preferences can be highly profitable. In fact, we’re not talking only about aesthetics and comfort, but other features that consumers are demanding in their shoes, such as eco-friendly materials-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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