World
How to get footwear consumers attention
Having a great product with valuable features, being creative and promoting marketing initiatives is necessary to attract consumers attention
Social media and e-commerce are mandatory for SMEs
Consumers are increasingly buying their footwear online. Furthermore, they are also using the internet, particularly social media, influencers and blogs, to get information about trends and develop their own style
The first gaming shoes
Lenovo, one of the big players in the technology industry, wants to enter the footwear game. The organization presented its first gaming shoes, working as game controllers
Footwear stores should focus on the customer's experience
In the competitive industry of footwear, every single initiative counts to make consumers fall in love with a brand. Enhancing customer experience through an improved online/offline store might help
How Puma is transforming soccer
To keep up in the soccer industry, it’s necessary to constantly innovate. Puma’s new boots, Evopower Vigor 3D, promise to revolutionize the way soccer players shoot
Footwear innovation: Light-up shoes
Light-Up Shoes is an innovation that will surely make use of the power of smartphones to make personalization in footwear available to consumers
Shoes that help refugees
Footwear companies can (and should) have the responsibility of giving back to society and still perform economically well. Women4change is a footwear company that is helping Syrian refugees
Men are buying more shoes
Men are the new footwear fans, who are constantly looking for footwear that will match and improve their style
Farfetch and Condé Nast announce partnership
With this new deal Condé Nast's premium editorial content and Farfetch's global e-commerce platform will be added together to create a new editorial shopping experience
Ageing is leading to more demand for health-related footwear
Expectancy of life continues to increase and footwear companies should adapt their production to meet the needs of the population
Why would consumers spend more money on shoes?
In most developed countries, it’s easy to find cheap shoes and many stores have a wide variety of models at a cheap price. In Portugal, for example, it’s easy to get shoes for 15 US dollars
Is technology accelerating production and reducing labor?
We have been seeing multiple changes occurring in the footwear industry. Consumers are more demanding than ever and as a consequence, the need to adapt to changes is mandatory for companies in this industry
Are counterfeit products still an issue?
For years counterfeit goods have been an issue for governments and big corporations. The footwear industry is one the most affected by it, especially if we think of athletic footwear
High-fashion brands focusing on sustainable shoes
Sustainability is definitely a new chapter in the history of fashion and apparel, especially if we take into consideration how well-known and established companies operate
Instagram: the new marketplace for shoes
Many footwear brands and producers are using social network Instagram to communicate with consumers and sell them products directly, without using intermediates. As a consequence profits can be higher-
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Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
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World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
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Media Partners
Media Partners
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Fotoshoe
UNIT Publishing House
MPA Style
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