Campaign
Portuguese Shoes launches 2025 campaign
A return to its origins sets the tone for Motherland, the new international campaign launched by APICCAPS to promote Portuguese footwear, starring actor José Condessa
Rosana Perán Bazán will continue at the helm of FICE
Rosana Perán Bazán's role as President of the Spanish Federation of Footwear Industries (FICE) was renewed at the association’s recent General Assembly. She first took up the role in 2022
Abicalçados launches campaign against growing footwear piracy in Brazil
Abicalçados' anti-piracy campaign aims to gather information to combat physical distribution networks and emphasise the dangers that counterfeit footwear poses to society as a whole
Portuguese footwear heads to Poland as industry looks to diversify markets
Krakow is the next stop in the international promotion of Portuguese footwear. A showcase of Portuguese brands will take place from the 9th to the 10th of October at Expo Krakow, at the same time as Polshoes
Soles4Souls launches its first awareness campaign in the US
The US non-profit Soles4Souls has launched its first national campaign in order to encourage Americans to donate shoes and apparel “that can open the doors of opportunity for millions of people”
Mango launches first campaign entirely generated by AI
The Spanish fashion group has used generative AI to create a campaign for the limited-edition Sunset Dream collection of its youth line. The initiative underlines the company’s commitment to innovation
Puma launches first global campaign in 10 years
The German-based sportswear company has recently launched the “See The Game Like We Do: FOREVER. FASTER.” campaign to reinforce its positioning as “the fastest sports brand” in the world
Dikamar plants trees in the Mata Nacional do Urso
The Portuguese safety boot manufacturer carried out a reforestation project in the Mata Nacional do Urso, a part of the Leiria forest which was severely affected by the 2017 fires
APICCAPS launches One of Us campaign
The new Portuguese Shoes campaign, launched by the Portuguese Footwear, Components, Leather Goods Manufacturers’ Association (APICCAPS), aims to unite all people around a common love of national footwear
APICCAPS launches campaign to promote leather goods abroad
The know-how accumulated over generations and the constant commitment to professional qualification appear to be the competitive trump cards of the Portuguese leather goods sector, which, in 2022, saw its exports grow by 39%
Kamik celebrates its 125th anniversary
The Canadian footwear brand is celebrating 125 years of making “quality, timeless footwear” designed to provide comfort and protection in any weather, with the launch of several initiatives
Fly London uses Artificial Intelligence
The Portuguese footwear brand has used artificial intelligence (AI) to generate the images of its new Autumn/Winter 2023 collection, thus positioning itself once again at the forefront
Prada announces partnership with ZDHC
The Milan-based group announced as a “Signatory Friend” the launch of the partnership with ZDHC - Zero Discharge of Hazardous Chemicals, the global multi-stakeholder initiative-
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