In addition to the quality of its products, Grupo Verdeveleno is also known for its commitment to transparent supply chains  – their leather is generated by processes inspired in the centuries-old artisan culture of the Spanish regions of Valencia, Castellón, and Alicante. Therefore, this partnership “isn't simply a commercial extension, but a fusion of values and visions that will revolutionise the industry,” explained José Danvila, CEO of Grupo Verdeveleno.

“Our company is recognised not only for its unique approach towards innovative artisanal techniques handed over across generations, but also for our commitment to traceability and sustainability.  By joining [Métiers d'Art], we will enable all the labels under the LVMH umbrella to tap our know-how and benefit from our engagement in favour of responsible, sustainable manufacturing”, he added.

This move is also in line with LVMH Métiers d'Art's mission to support and empower artisans worldwide, while fostering sustainability in the luxury industry through a holistic approach to supply chain management. “Sustainability must be intended in more holistic fashion, incorporating economic, social and environmental sustainability for the creation of a complete ecosystem. Our method is to let company founders continue to run their business, while we contribute our expertise to operations, marketing, human resources, R&D and corporate development management”, said Matteo De Rosa, CEO of LVMH Métiers d'Art.

LVMH’s Métiers d’Art division comprises 17 companies specialised in leather and metal hardware production, generating a total revenue of 700 million euros.