Andy Long is currently an executive director at Pentland Group. He was the CEO of Pentland Brands, the Pentland Group's portfolio of sports and fashion brands, until the end of 2020, having previously held the roles of CFO and COO. Prior to joining Pentland, Andy held senior finance roles at Boots and Procter and Gamble and is a Chartered Management Accountant. Andy has been a board member at Sport England since 2016.
 
"I would like to thank Andy Rubin for his valuable contribution to the Board over the last 5 years at JD, which has been a period of substantial growth of the Group in geographic reach, turnover and profitability. I would also like to welcome Andy Long to the Board of JD. His varied experience both at Pentland and elsewhere will be a great addition to our Board, as we continue our successful development", commented Peter Cowgill, Executive Chairman of JD Sports.

The Pentland Group owns a 51.9% stake in JD Sports.