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Bread & Butter skips January edition

Dec 11, 2014
Bread & Butter skips January edition
The planned edition of Bread & Butter is cancelled according to a communication posted on the event’s webpage entitled Reset & Reboot
Karl-Heinz Müller, Managing Director, commented: "Not least due to self-inflicted turbulences, we have not been able to motivate a sufficient number of exhibitors to participate this season. I am convinced of the fact that our success concept cannot be continued by repeating the past.... Our whole fashion industry is at a point of radical change. This is why challenges of the future have to be met with new solutions.”

Mr Müller also thanks all who collaborated and supported the trade fair along the last 14 years, and also the authorities from Barcelona and Berlin.

The question is on the air about the continuity of the fair and its format, and the communication ends with a curious note:  “This is not the end. We will return."

Image Credits: Bread & Butter

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