“MICAM Milano will be the first large-scale event to be held at Fiera Milano Rho since the lockdown, an event offering a concrete opportunity for companies in the footwear industry to relaunch the business”, commented MICAM's Chair Siro Badon. “Meeting in person at the trade fair is still the best way of negotiating orders, allowing buyers to see and touch samples and above all, by participating in the event, to talk to colleagues and dealers in the industry about where the market  is headed, identifying the trends of the future before they arrive”.

MICAM Milano will occupy pavilions 1,2,3,4 and 6. Pavilions 1 and 3 will be renamed Premium and host the most exclusive products featured at MICAM, and for the first time there will be an area occupied by MIPEL (the leather and bags show) and The One Milano Special, featured by MICAM (featuring prêt-à-porter women’s fashions) in an original format that promises to offer new opportunities for visiting buyers. The MICAMX area, a laboratory for innovative ideas, will host meetings and initiatives focusing on the four major themes launched in the February 2020 edition of the show: The future of retail, Sustainability, Trends and materials, Heritage & Future. Wonderland will be an unusual area in Pavilion 3 inspired by the second chapter of MICAM in Wonderland, the fairy-tale providing the theme of the September edition. Then there are the Emerging Designers.

According to the organisers, protection of the health of exhibitors, visitors and staff involved in the organisation of the event will be guaranteed by guidelines developed with Fiera Milano to ensure the highest standards of safety. The  measures  adopted by Fiera  Milano in compliance with the guidelines issued by the international associations concerned, UFI (Global Association of the  Exhibition Industry) and EMECA (European Major Exhibition Centres Association), including new entrance methods, further refine the guidelines for management of visitor flows: from pre-registration to arrival in the trade fair and congress centre, with broad,  straight, specially organised routes guiding visitors through the halls, common areas and refreshment points.

The exhibition offering will be completed with the overlap with HOMI Fashion & Jewels Exhibition, an event focusing on Fashion Accessories, Costume Jewellery and Trendy Jewellery,  also  at  Fiera  Milano  Rho , from the 19^th of September through the 22^nd,  and  with Lineapelle,  an international trade show for leather, accessories, components, fabrics, synthetics and models, held on the 22^nd and 23^rd of September. MICAM Milano is running from the 20^th of September to the 23^rd of September 2020.