Under Armour said that while keeping a "regular consultation with government and public health officials" the company will continue to reopen additional stores on a case-by-case basis.

Aiming to facilitated the return to its stores Under Armour has developed "strict health and safety protocols for its teammates and customers":  "We are excited to begin reopening our doors in North America. Fitness and staying healthy are top of mind for our customers and we are committed to serving them safely, while ensuring our teammates' wellbeing remains our top priority", commented Armour President and CEO Patrik Frisk.

Some of measures announced by Under Armour during the initial phases of the reopening include: Training all teammates on health and safety procedures prior to reopening; Reducing store hours to allow time for new cleaning protocol; Limiting store occupancy; Requiring teammates and customers to wear masks in the store; Adding hand sanitizing stations throughout the store; Holding back returned products for 72 hours before returning to the floor;     Temporarily closing all fitting rooms; Sanitizing payment point of contact in between each use; Labeling spaces to ensure adherence with social distancing guidelines at checkout and other high traffic areas and Communicating "House Rules" via posters throughout the store and announcements over the sound system.

The company will continue to evaluate store reopening decisions and evolve its health and safety protocols for teammates and customers as needed. Reopening decisions and protocols in countries outside of North America are being made based on local guidance and in consultation with government and public health officials in those markets.