The group has signed a franchise agreement with the UAE-based Apparel Group, which provides for the sale of footwear in the six GCC countries*. Under this agreement, by 2023, a minimum of 60 stores will be opened with a total floor space of at least 40.000 square meters.

The first store is already planned for early 2019. The franchise agreement refers to the distribution of products via the network of retail stores under the CCC brand and via online channels dedicated for the Middle East managed by Apparel.

CCC sees potential for opening more new stores in the region, while targeting the middle price range customers due to its reasonable prices.

*Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman