Highlights
Giorgio Possagno: Today's Challenge is Adapting Quickly Without Losing Identity
In this interview, Giorgio Possagno discusses how footwear companies can respond to growing geopolitical uncertainty, changing consumer preferences and rapid technological transformation without losing the identity that defines their brands. The conversation also explores the future of trade fairs, the role of AI and digitalisation, and Europe's position in an increasingly competitive global market
Swiss On reports continued growth
In the third quarter of the year, the Swiss sportswear company continued to grow across regions, channels and product categories, while achieving further improvements in profitability



































