European Union
World Footwear
     Newsletter World Footwear
Latest News
Brazilian exports of footwear components with 40% increase
Sep 27, 2016 / Brazil
New online course on Sustainable Footwear Manufacturing is now available
Sep 27, 2016 / European Union
Deutelmoser explains GDS move to September
Sep 26, 2016 / Germany
Arvind steps into footwear retail
Sep 26, 2016 / India
adidas listed in Dow Jones Sustainability Indices
Sep 24, 2016 / United States
Skechers Performance partners with Breast Cancer Care
Sep 23, 2016 / United Kingdom
Zippy expands to Ukraine
Sep 22, 2016 / Ukraine
November, month of fashion in Guanajuato
Sep 22, 2016 / Mexico
Nordstrom announces leadership shift
Sep 21, 2016 / United States

Popular News
New Helsar Vegan shoes: find the differences
Apr 8, 2016
Iguaneye invites everyone to free their feet
May 16, 2016
Duong Le from LEFASO live on World Footwear
May 16, 2016
Bata with new CEO
Apr 14, 2016
NAE Vegan launches line of shoes made using pineapple
Apr 25, 2016
Vans and Nintendo in collaboration
May 12, 2016
World Footwear Yearbook: 2016 edition is now available
Jul 27, 2016
Feet it wants to revolutionize the way online shopping works
Apr 7, 2016
US and European footwear industries together to support TTIP
Jun 9, 2016
adidas sues Ecco over trademark infringement
Apr 27, 2016
Worldwide footwear production reached 23.0 billion pairs in 2015
Aug 2, 2016
Dunlop Protective Footwear acquires Onguard
May 3, 2016
Campobello, footwear that fits within the modern lifestyle
Apr 19, 2016
EasyJet tests new Sneakairs
May 20, 2016
Coxx Borba, Xtremely you
Jun 27, 2016
Cambodian footwear exports on the rise
Apr 14, 2016
Asia represents 87% of the world footwear production
Aug 29, 2016

News /Trade

German footwear industry on the recovery path

Apr 16, 2014 / Germany

In 2013 Germany exported 185 million pairs of shoes, valued at 3 303 million euros, which represented an increase of 5.3% and 10.1%, respectively. The average price of German footwear grew 4.6% and now reaches 17.90 euros

According to Mr. Manfred Junkert, Managing Director of the Federal Association of the German Footwear and Leather Goods Industry (HDS/L), the success of the German footwear companies has strong roots in historic reasons. German companies are used to operate in very competitive markets, and over the years have built up their own brands, which is essential from a customer visibility’s perspective. Furthermore, German manufacturers have a reputation of producing high quality combined with competitive prices, explained Mr. Junkert.

80% of German sales abroad have a European Union country as destination, with France (12%), Austria (9%) Netherlands (9%), Poland (8%), United Kingdom (7%) and Slovakia (6%) as the main trading partners.

In terms of the product mix, leather shoes are the main type of product exported by Germany with a 56% share, followed by rubber and plastic (24%) and textile (19%). Apart from other material footwear, all products registered increases in their average export price.

On the imports side, the country is also back to the growth path, with the number of shoes imported into Germany growing from 537 million pairs in 2012 to 570 million pairs in 2013, a 6.2% increase in volume. Deliveries from EU countries reached 119 million pairs, an increase of 10.7%, but most shoes still come from Asian countries – 73% of all footwear entering the country comes from either China (52.3%) or Vietnam (11.6%).

If we analyze the value of German imports, China is the main supplier (29.3%), followed by Vietnam (13.4%), Italy (10.2%), Netherlands (4.8%) and Portugal (4.3%). Average import price is stable at 11.66 euros. The product mix is leaded by leather shoes (55%), followed by two categories, rubber and plastic (23%) and textile (22%).

Germany’s performance in 2013, marked by growth in both the export and import sides, allowed the return of the country to the growing path of recent years, after the decline registered in 2012. However, the industry will still face relevant challenges, according to its sectorial association.
Mr Junkert identified e-commerce, with its fast growing performance, as the new customer of the industry. The challenge is to find rules that can be applied to this channel, he says; and there is an additional concern, as small retailers might leave the business as a consequence. But this is not the only element of the structural change process undergoing in the retail sector in Germany. Mr Junkert elected the concentration process to few big retail chains as another key challenge for the future, as well as the direct link that new chains have to Chinese production plants, with the natural impacts to national manufacturing structure.

According to Mr Junkert, one of the main priorities for HDS/L is to better communicate to customers the advantages of working with reliable industrial footwear manufacturers based nearby. The other main challenge and priority identified by the German Association and Mr Junkert concerns the international fairs. In the near future, in a context where most international footwear fairs are facing minor numbers of visitors, HDS/L will focus attention and resources supporting fairs that present promising concepts for the future.

Next related events

Feb 5, 2017 | Munich, Germany

ISPO Munich

Feb 7, 2017 | Düsseldorf, Germany


May 9, 2017 | Frankfurt, Germany


Oct 17, 2017 | Dusseldorf, Germany


Related Organizations

LGR - Leather Institute German Tanners' School Reutlingen

- DLM Leather Museum Offenbach

- FILK - Research Institute of Leather and Plastic Sheeting

- ISC - International Shoe Competence Centre

- BDSE - Federal Association of the German Footwear Retail Trade

World Footwear Events
Banner World Footwear 2016 Buy Here
Footwear Consumer 2030
Guidelines to subscribe World Footwear Public Calendar
Portuguese Shoes on WF 2016
GDS  February 2017
Mexican Footwear Industry - Partner banner
Next Events

Sep 29-Oct 2, 2016 | Bucharest- Romania


Sep 29-Oct 1, 2016 | Vilnius- Lithuania

Baltic Fashion & Textile - Vilnius

Sep 30-Oct 3, 2016 | Paris- France

Première Classe - Jardin des Tuileries

Sep 30-Oct 3, 2016 | Paris- France

The Box

Oct 3-Oct 6, 2016 | Moscow- Russian Federation

Obuv Mir Kozhi

  Media Partners
  Hidenet 2
  Revista del Calzado
  UNIT Publishing House
AboutContactsProject newsFAQ´sDiscloser Confidentiality agreementSubscribe Newsletter