Italy
 
Portugal
 
Portugal
 
United States
World Footwear
     Newsletter World Footwear www.facebook.com/worldfootwear www.linkedin.com/company/world-footwear
Latest News
 
Mixed results posted by Prada
Aug 26, 2016 / Italy
 
Lara Guina, handmade with elegance
Aug 26, 2016 / Portugal
 
Two Ten Footwear Foundation offers disaster relief in Louisiana & California
Aug 25, 2016 / United States
 
Foot Locker sales over the 1.75 billion US dollars threshold
Aug 24, 2016 / United States
 
adidas to open US-based factory
Aug 16, 2016 / United States
 
BFA: Brexit may represent a new start for Europe
Aug 16, 2016 / United Kingdom
 
Frozen results at Steve Madden
Aug 15, 2016 / United States
 
US footwear industry seeks classification clarification for athletic footwear
Aug 12, 2016 / United States
 
VF nominates new heads for Vans and Timberland
Aug 12, 2016 / United States

Popular News
 
John Saunders, from the British Footwear Association, live on World Footwear
Mar 15, 2016
 
Portuguese footwear at the heart of Moda Lisboa
Mar 11, 2016
 
Heitor Klein, Executive President of Abicalçados, live on World Footwear
Mar 28, 2016
 
New Helsar Vegan shoes: find the differences
Apr 8, 2016
 
Softinos, happy feet
Mar 22, 2016
 
Duong Le from LEFASO live on World Footwear
May 16, 2016
 
Iguaneye invites everyone to free their feet
May 16, 2016
 
NAE Vegan launches line of shoes made using pineapple
Apr 25, 2016
 
Leather footwear exports continue to decline in India
Mar 17, 2016
 
Gino-B, luxury sneakers
Mar 8, 2016
 
Bata with new CEO
Apr 14, 2016
 
Feet it wants to revolutionize the way online shopping works
Apr 7, 2016
 
Vans and Nintendo in collaboration
May 12, 2016
 
US and European footwear industries together to support TTIP
Jun 9, 2016
 
adidas sues Ecco over trademark infringement
Apr 27, 2016
 
Dunlop Protective Footwear acquires Onguard
May 3, 2016
 
World Footwear Yearbook: 2016 edition is now available
Jul 27, 2016

 
 
News /Trade

German footwear industry on the recovery path

Apr 16, 2014 / Germany

In 2013 Germany exported 185 million pairs of shoes, valued at 3 303 million euros, which represented an increase of 5.3% and 10.1%, respectively. The average price of German footwear grew 4.6% and now reaches 17.90 euros

According to Mr. Manfred Junkert, Managing Director of the Federal Association of the German Footwear and Leather Goods Industry (HDS/L), the success of the German footwear companies has strong roots in historic reasons. German companies are used to operate in very competitive markets, and over the years have built up their own brands, which is essential from a customer visibility’s perspective. Furthermore, German manufacturers have a reputation of producing high quality combined with competitive prices, explained Mr. Junkert.

80% of German sales abroad have a European Union country as destination, with France (12%), Austria (9%) Netherlands (9%), Poland (8%), United Kingdom (7%) and Slovakia (6%) as the main trading partners.

In terms of the product mix, leather shoes are the main type of product exported by Germany with a 56% share, followed by rubber and plastic (24%) and textile (19%). Apart from other material footwear, all products registered increases in their average export price.

On the imports side, the country is also back to the growth path, with the number of shoes imported into Germany growing from 537 million pairs in 2012 to 570 million pairs in 2013, a 6.2% increase in volume. Deliveries from EU countries reached 119 million pairs, an increase of 10.7%, but most shoes still come from Asian countries – 73% of all footwear entering the country comes from either China (52.3%) or Vietnam (11.6%).

If we analyze the value of German imports, China is the main supplier (29.3%), followed by Vietnam (13.4%), Italy (10.2%), Netherlands (4.8%) and Portugal (4.3%). Average import price is stable at 11.66 euros. The product mix is leaded by leather shoes (55%), followed by two categories, rubber and plastic (23%) and textile (22%).

Germany’s performance in 2013, marked by growth in both the export and import sides, allowed the return of the country to the growing path of recent years, after the decline registered in 2012. However, the industry will still face relevant challenges, according to its sectorial association.
Mr Junkert identified e-commerce, with its fast growing performance, as the new customer of the industry. The challenge is to find rules that can be applied to this channel, he says; and there is an additional concern, as small retailers might leave the business as a consequence. But this is not the only element of the structural change process undergoing in the retail sector in Germany. Mr Junkert elected the concentration process to few big retail chains as another key challenge for the future, as well as the direct link that new chains have to Chinese production plants, with the natural impacts to national manufacturing structure.

According to Mr Junkert, one of the main priorities for HDS/L is to better communicate to customers the advantages of working with reliable industrial footwear manufacturers based nearby. The other main challenge and priority identified by the German Association and Mr Junkert concerns the international fairs. In the near future, in a context where most international footwear fairs are facing minor numbers of visitors, HDS/L will focus attention and resources supporting fairs that present promising concepts for the future.
 


Next related events

Sep 2, 2016 | Berlin, Germany

Bread & Butter

Sep 16, 2016 | Schkeuditz / Leipzig, Germany

Mitteldeutsche Shoe Time

Feb 5, 2017 | Munich, Germany

ISPO Munich

Feb 7, 2017 | Düsseldorf, Germany

GDS

May 9, 2017 | Frankfurt, Germany

Techtextil



Related Organizations

LGR - Leather Institute German Tanners' School Reutlingen

- DLM Leather Museum Offenbach

- FILK - Research Institute of Leather and Plastic Sheeting

- ISC - International Shoe Competence Centre

- BDSE - Federal Association of the German Footwear Retail Trade

 
 
World Footwear Events
Banner World Footwear 2016 Buy Here
Footwear Consumer 2030
Guidelines to subscribe World Footwear Public Calendar
Portuguese Shoes on WF 2016
GDS 2016 Jul
Mexican Footwear Industry - Partner banner
Next Events

Aug 30-Sep 2, 2016 | Leon- Mexico

SAPICA Shoe Fair

Aug 30-Aug 31, 2016 | Portland- United States

NW Apparel and Footwear Materials Show

Aug 30-Sep 1, 2016 | Bucharest- Romania

Next Season Bucharest

Aug 31-Sep 3, 2016 | Dhaka- Bangladesh

Dhaka International Yarn & Fabric Show

Aug 31-Sep 2, 2016 | Shanghai- China

All China Leather Exhibition

Organizations
  Media Partners
  Schuhkurier
  Revista del Calzado
  UNIT Publishing House
  SchuhMarkt
  Fotoshoe
  Hidenet 2
AboutContactsProject newsFAQ´sDiscloser Confidentiality agreementSubscribe Newsletter
www.facebook.com/worldfootwear www.linkedin.com/company/world-footwear